10 core characteristic for a luxury fashion brand

1. Innovative,creative,unique and appealing. Products
2. Consistent delivery of premium quality
3. Exclusivity in goods production
4. TIghtly controlled distribution
5. A heritage of craftmanship
6. A distinct brand identity
7. A global reputation
8. Emotional appeal
9. Premium pricing
10. High visibility

Source from : Luxury Fashion Branding, trends, tactics and techniques
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